We’re focused on climate solutions. We believe climate change is the most urgent problem in our lifetime. That's why we work exclusively with climate, nature-based and sustainability innovators to ignite transformative change.

The Future Reference is an AI-enhanced strategic communications agency located in San Francisco and Washington DC. Since 2003, our team members have helped lead startups, government agencies and nonprofits, shaping complex global sustainability solutions. We bring our expertise to our clients and we bring our clients inside our world.

We understand your science. We know your potential partners. We are climate industry insiders with clients in nature-tech, carbon removal, blue economy, biodiversity, ag tech, biomaterials, water security & standards. We’re here to tell the world about your solutions.

foundational essentials

Designed for startups and newly established organizations, we lay the groundwork with clear branding, effective messaging, media training and events. It's essential for those looking to establish a strong market presence and communicate their mission with impact from the outset.

Growth and awareness

Aimed at organizations looking to expand their impact and visibility, at this stage we focus on competitive positioning, target audiences and engagement strategies enhanced by AI insights. We bring strategic navigation of PR challenges and real-time feedback on public perception, enabling swift adaptation to market changes.

Leadership & Influence

Tailored for established organizations striving to lead the climate conversation, we provide advanced PR strategies, global communications, partnership deals and thought leadership initiatives powered by AI analytics.

ai-powered brand + PR monitoring

A versatile offering for real-time monitoring and insights across social media, online news, and other digital platforms, complete with customized reports and recommendations, suitable for organizations at any stage of their sustainability efforts.